UK dog-food firm Years eyes Europe after PE backing

UK business Years, which sells fresh and "minimally processed" food for dogs, is looking across the English Channel after securing investment.

Equity investor Verlinvest and VC firm Five Seasons Ventures have backed the Nottingham-based business. The terms of the deals, including the size of the investments, was not disclosed and the new partners declined to comment further.

Set up in 2023, Years' business has centred on selling its dog food via the DTC channel but the company has secured listings at retailers including Pets at Home.

Co-founder and CEO Darren Beale said Years, which is expanding its production capacity, is eyeing further bricks-and-mortar contracts and a move into continental Europe.

"Europe is a natural next step for us and we're approaching it with the same discipline that's driven our UK success," Beale told Just Food.

"Benelux and Germany are our initial target markets since both have consumers who already understand quality and provenance in food and that translates directly to how they think about what they feed their dogs."

Beale said Years is looking to increase its "operational footprint" from 26,000 to 69,000 square feet, meaning the company will "h

Fuente original: Yahoo Finance (https://finance.yahoo.com/small-business/articles/uk-dog-food-firm-years-130141242.html)