Mark Cuban lays out a strategy for AI companies and data centers to win the PR b

Billionaire Mark Cuban has ideas for how the companies behind massive data centers can win public support as communities and local governments push back more forcefully against planned build-outs.

"It's time for everyone to realize that the fight against data centers has nothing to do with data centers," Cuban began in a lengthy X post on Thursday. "They have become a proxy for the hate towards AI and the concentration and accumulation of wealth it's creating."

Cuban, a billionaire entrepreneur and minority owner of the Dallas Mavericks, argued that winning the PR battle will require "putting people first." The companies behind large language models should visit cities across the country, connecting and talking with artists, writers, creators, and their unions to ask how to help protect their work and offer financial support.

"DO NOT GO TO THE MUSIC OR FILM COMPANIES," he wrote. "That will make it worse."

"Don't try to pay famous people to endorse what you are doing. That's dumb," he added.

Cuban himself is an AI enthusiast and sees immense promise for both businesses and people. On the business front, he famously declared that AI will distill companies into two camps: "those

Fuente original: Yahoo Finance (https://finance.yahoo.com/technology/ai/article/mark-cuban-lays-out-a-strategy-for-ai-companies-and-data-centers-to-win-the-pr-battle-hint-its-not-hiring-celebrity-spokespeople-090000827.html)