BMW’s 1-3% profit margin is a ‘wake-up call for the auto industry’ in the face o

Global automakers have been agonizing over the formidable threat of Chinese competitors, particularly in the EV sector. It continues to expand (1), though at a slower pace in some markets (especially the US (2)) than in its heyday just a few years ago.

Despite a growing number of electric vehicle registrations (3) worldwide in recent months, the gains have not been evenly distributed. European and North American brands are lagging behind Chinese startups that offer more enticing price points, advanced tech features and lower manufacturing costs.

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BMW (BMWYY:OTC), for one, has issued a bombshell fiscal update as we head into the second half of 2026. The company slashed its annual profit margin forecast from the 4-6% it initially predicted to just 1-3% (4). Ongoing repercussions from the military action in

Fuente original: Yahoo Finance (https://finance.yahoo.com/markets/stocks/articles/bmw-1-3-profit-margin-103000504.html)