Australia sues Amazon unit over alleged breach via Prime Video ads

June 30 (Reuters) - Australia's competition regulator said on Tuesday it has taken Amazon's Australian unit to court, alleging its ‌Prime subscription contracts contained unfair terms that allowed the company ‌to add advertising to its video streaming platform.

The Australian Competition and Consumer Commission (ACCC) ​alleged that between November 2023 and August 2025, Amazon Australia used unfair Prime Video contract terms to make negative changes for over 1 million annual subscribers without offering compensation.

How did the ACCC investigation into Amazon's practices begin?

How much did Amazon charge subscribers to remove advertisements?

What penalties is the ACCC seeking against Amazon Australia?

What are the specific unfair contract terms Amazon allegedly used?

"We allege that Amazon AU included ‌multiple unfair terms in its ⁠contracts with Australian annual Prime subscribers, and it then relied on some of these terms to bring ⁠ads onto Amazon Prime Video," said ACCC Chair Gina Cass-Gottlieb.

After July 2024, subscribers who wanted to maintain ad-free streaming had to pay an ​additional A$2.99 ​per month. This was despite ​annual subscribers already having paid ‌A$79 (

Fuente original: Yahoo Finance (https://finance.yahoo.com/media-advertising/articles/australia-sues-amazon-unit-over-231157469.html)