Apple posts worst day in over a year after MacBook and iPad price hikes

Apple on Thursday announced price hikes on MacBooks and iPads, its first formal move to pass higher memory and storage costs on to consumers after CEO Tim Cook said increases had become unavoidable.

Shares of the company closed more than 6% lower on Thursday after the price change, the worst fall since April 2025.

Apple's online store briefly went down Thursday morning and updated with the price changes.

"The consumer electronics industry is facing an unprecedented challenge," the company said in a statement. "The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly."

Apple added that it has "reached a point where we need to begin raising prices on a number of products," leaving the door open to more increases down the line.

"We know this is not welcome news, and we are working tirelessly to find solutions," the company said.

Cook told The Wall Street Journal last week that Apple could no longer fully shield customers from a spike in component costs tied to the artificial intelligence boom.

"This is a hundred-year flood," Cook told the Journal. "I've never

Fuente original: CNBC Top News (https://www.cnbc.com/2026/06/25/apple-macbook-ipad-price-hike-memory.html)