Apple Is Hiking Macbook and iPad Prices. AAPL Stock Is Falling

Apple (AAPL) shares closed meaningfully lower on Thursday after the tech behemoth announced a major price increase that affects its entire MacBook and iPad line-ups.

The company based out of Cupertino, California, has raised prices by a "uniform" 20% to combat an artificial intelligence (AI)-driven surge in the cost of sourcing memory chips.

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Versus its year-to-date high, Apple stock is down some 12% at the time of writing.

AAPL shares slipped on June 25 primarily because abrupt, overnight price hikes diverge from the titan's historical playbook of adjusting MSRP's only with major hardware redesigns.

Passing the burden of "chipflation" onto consumers signals that skyrocketing DRAM and NAND memory costs are eating into the firm's coveted gross margins.

According to experts, higher prices may force consumer to defer upgra

Fuente original: Yahoo Finance (https://finance.yahoo.com/markets/stocks/articles/apple-hiking-macbook-ipad-prices-202635334.html)